A major component of EcoEVO is reliance on experts. There are certainly plenty of opinions, but we choose to focus on two things: We follow the science first, as the science evolves so to will our recommendations for steps to improve and safeguard the planet. The second major part is focusing on positive action. It's easy to get overwhelmed with the task of taking on Climate Change. There are also plenty of naysayers and folks that are sitting on the sidelines. The culture and ethos of EcoEvo is baked on taking action.

At the end of the day, nobody likes the person that is constantly complaining in the room. If we serve up a complaint, you'll see that we've come up with some sort of solution or action that our team and network will be taking.

While we are indeed largely focused on tackling big issues, we also will be leveraging experts. In our search for metrics on even the most basic things that affect the planet, like what happens when I dispose of this plastic item or run my air conditioner all day, the information was not easily accessible or it was baked into research reports that most people never see. To this end, we are partnering with Thought Leaders across the globe to have them provide us firsthand highly consumable information. We believe these nuggets will allow us all to better make decisions in our daily lives, as we better understand the implications of those decisions. This isn't about, "you can't do this and you can't do that", think of it more like, "Here is a simple better way with an outcome you'll be just as happy with...."